13 June 2002Blue IQ is a multi-billion rand initiative of the Gauteng provincial government to invest in economic infrastructure development in identified mega-projects in the areas of tourism, technology, transport and high value-added manufacturing.The majority of projects are located in Johannesburg, the capital of the province and home of the provincial government.“It is estimated that about R100-billion worth of investment could be generated within the next 10 years, with over 100 000 jobs created,’ says Predeep Maharaj, CEO of Blue IQ. He adds that these goals will be achieved “over a 15-25 year horizon’.The province allocated a further R700-million to Blue IQ in the 2002/03 budget announced in June 2002. Blue IQ says that “in excess of R2-billion has already been allocated by the Gauteng provincial government towards this initiative, based on a well-researched trade and industrial strategy’.Says Maharaj: “The province has limited resources and we need to be very focused.’ Investment, he says, is expected to rise to R7-billion with the inclusion of the Gautrain Rapid Rail link between Pretoria and Johannesburg.Blue IQ works in partnership with national, provincial and local government departments, institutions and private organisations on each of the mega-projects. In working closely with the Gauteng Economic Development Agency (GEDA), the province’s official economic, investment and trade promotion agency, potential investors have access to both macro- and micro-level information on Gauteng and Blue IQ.STRATEGYThe strategy takes a three-pronged approach to developing Gauteng into the smart province of South Africa:Create a high value-added manufacturing sectorShift Gauteng’s manufacturing sector away from traditional heavy industry and low value-added production to focus more on sophisticated, high value-added production and the development of similar production activities in other sectors of the economy.Make Gauteng the smart province of SACreate an environment in which smart industries can thrive – information technology, telecommunications equipment, research and development, biomedical industries.Develop Gauteng’s service sectorDevelop Gauteng’s finance and business service sector by focusing on financial services and technology, auxiliary business services, corporate head office location and business tourism Blue IQ has a highly skilled, professional, strategic taskforce mandated to:Develop world-class infrastructure that provides comparative and competitive advantages to Gauteng’s investorsImplement marketing and investment strategies to attract foreign and local investors in targeted sectorsReduce bureaucratic delays for investors and suppliersEncourage skills training and resource building.SECTORSSpearheaded by Blue IQ, mega-projects have been identified that have the potential to make a significant impact on the economy. The taskforce is accountable to government for delivering specific results on these projects by 2004.TechnologyTelecommunications is recording a growth rate of 45% a year in South Africa, the African role model for technological sophistication and advancement. Considering the size of the market, the number of operators is low, ownership is concentrated and there is much opportunity to both diversify ownership and encourage new entrants. The creation of The Innovation Hub will attract “smart” industries to GautengTransportSouth Africa’s seven commercial ports, moving 500 million tons of cargo annually, are the strategic transhipment hub for traffic between Europe, Asia, the Americas and Africa. Well-developed road and rail links provide the platform for efficient transportation deep into sub-Saharan Africa. Gauteng is perfectly positioned for access to the 14 countries in the Southern African Development Community (SADC). Major projects include: Gautrain Rapid Rail LinkThe upgrade of Johannesburg International Airport (JIA) FreezoneThe upgrade of the City Deep Transport Logistics Hub High value-added manufacturingThrough continuous upgrading and innovation, Gauteng’s manufacturing base is moving towards sophisticated products such as electrical and non-electrical machinery and appliances, as well as transport equipment. By aggressively pursuing market penetration in high value-added exports in emerging markets, this sector’s gross annual output is projected to grow beyond R50 billion. Major projects include:The expansion of the Gauteng Automotive ClusterThe regeneration of the Wadeville-Alrode Industrial Corridor.TourismThe tourism industry in South Africa is a vast and largely untapped market. The substantial increase in international travellers in the past five years underscores the potential for further growth. Gauteng is the preferred point of entry for most business and leisure travellers, and Johannesburg has been rated the least expensive global destination by an international travel publication.Gauteng has enormous potential to further develop its cultural, heritage and eco-tourism offerings, capitalising on its natural resources to offer tourists a unique experience. To develop this maket, Blue IQ is concentrating on:The marketing of the Cradle of HumankindThe marketing of the Dinokeng Big Five Reserve/NEGIThe upgrade of the Newtown Cultural PrecinctThe creation of Constitution HillThe development of Kliptown.INVESTMENT OPPORTUNITIESAll 11 Blue IQ projects offer numerous opportunities for private investment. Gauteng Finance and Economic Affairs MEC Jabu Moleketi, in the foreword to the Blue IQ annual report for 2001, said: “Interested investors have already been invited to participate in individual projects through an open tendering process. An excellent example is the Gautrain investor conference in held in September 2001, which sparked considerable interest in the target market.“Similarly, government demonstrated its commitment to public-private partnerships and its determination to attract private sector investors through an inaugural Blue IQ Means Business Week in October 2001, which aimed at exploring common areas of interest with the private sector.’Moleketi said that Blue IQ is intensifying its campaign to raise awareness of the opportunities available to private sector interests through its projects. Provincial delegations led by the Premier and other senior government officials have canvassed foreign businesses in Malaysia, Singapore, Germany, France, the United Kingdom and the USA.“In seeking to attract private sector business partners for its projects, Blue IQ is especially aware of the need to recruit empowerment business entities for participation. Blue IQ recognises that the success of the programme as a whole and of the individual projects will to a large extent be determined by the level of commitment to small and medium enterprises managed and controlled by formerly disadvantaged South Africans.’For full details of all investment opportunities, contact the project manager for each project.